SEO, AI and GEO guides
Six guides to understand how AI assistants choose the businesses they mention, and what your website can change about it.
SEO, AI and GEO: what's changing and how to get ready
GEO, or generative engine optimisation, extends SEO to AI answers: ChatGPT, Perplexity, Gemini, Claude and Google. GEO vs SEO, method and measurement.
ChatGPT SEO: SEO and GEO to get your business cited by AI
How ChatGPT search chooses the websites it cites, what SEO and GEO change, and how to check whether the AI recommends your business.
AI Overviews and AI Mode: SEO and GEO for Google's AI answers
Google's AI Overviews and AI Mode: how they choose their sources, what Google says about them, and what SEO and GEO change for your website.
llms.txt: what this file changes for your SEO, AI and GEO
Does an llms.txt file help your SEO and GEO? What AI platforms actually do with it, how to create one in 10 minutes, and when to skip it.
Robots.txt and AI crawlers: the SEO and GEO settings to know
Which AI crawlers to allow in your robots.txt: GPTBot, OAI-SearchBot, ClaudeBot… The SEO and GEO guide, with ready-to-copy examples.
Structured data: SEO and GEO so that AI understands your business
Schema.org and JSON-LD: describe your business unambiguously for Google and AI. An SEO and GEO guide, with ready-to-copy examples and tests.
