AI SEO and GEO audit methodology: how iasyo measures your visibility

Everything starts from your website. iasyo identifies your business, your products or services, your area, your language and your platform. An AI then works out the questions your customers really ask, and you approve them before the first measurement.

• How many: 5 for the free audit, up to 30 for the full audit, 15 for the Essential plan, 25 for Monitoring 25 and 50 for Monitoring 50.
• What kind: about 8 questions out of 10 don't mention your name, because your future customers don't know you yet. The others are about your business.
• Which language: each question is asked in your language and, where the AI platform allows it, from your country.

Your competitors: iasyo spots them in the first AI answers, then you confirm them: 1 for the Essential plan, 3 for the full audit and Monitoring 25, 5 for Monitoring 50.

Your reference sheet: your real information, such as services, prices and address. iasyo uses it to spot inaccurate information in AI answers.

The free audit queries ChatGPT, Perplexity, Gemini and Claude.

An AI never answers in exactly the same way twice. For a reliable measurement, iasyo asks each question several times: 3 times for the full audit, once for the free audit, twice every week for Monitoring 25 and Monitoring 50, twice every month for the Essential plan. Each measurement gives a snapshot at its date; together, they show the trend.

If an AI platform is still unavailable after a retry, the score for the period is calculated on the other platforms, and your report says so.

An AI reads each answer and extracts:

• whether your business is mentioned, in what position, and whether the AI explicitly recommends it;
• the competitors mentioned;
• the tone, with the exact sentence that justifies it, which you can flag if you think it has been misread;
• the sources cited, classified as your website, a competitor, a media outlet, a forum, a directory or a marketplace;
• inaccurate information, compared with your reference sheet.

Each metric is broken down AI by AI and by type of question, with its trend.

Your score adds up two parts: your presence in AI answers, out of 70 points, and the technical readiness of your website, out of 30 points. The metrics are calculated AI by AI, then their average goes into the score: each AI platform carries the same weight. For AI Overviews, only the questions for which Google shows an AI overview count; your report shows how many there are.

• Rank factor: 1 when you are mentioned first, then 0.2 less for each position, down to a minimum of 0.2.
• Tone factor: the average across the answers that mention you, with 1 for a positive answer, 0.5 for a neutral one and 0 for a negative one.
• Presence coefficient: your visibility rate divided by 50%, up to a maximum of 1. Rank and tone therefore count fully when you are mentioned in at least half of the answers, and proportionally below that.

The score is rounded to the nearest whole number. The same calculation applies to your competitors, so you can compare yourself with them.

Atelier Dumont, the fictitious business in the sample report, in October 2026:

The technical audit checks that your website is ready to be read, understood and cited. It reads your website directly, without using AI.

The llms.txt file carries little weight: its effect on AI answers has yet to be demonstrated, and Google says it doesn't need it. Setting it up takes about ten minutes, which is why it is part of the audit, with this light weighting.

1. An AI writes them for your website, starting from what iasyo has detected: your platform, its version, your theme, your plugins, your structured data.
2. It chooses from a library of actions built from official documentation, and cites the source of each piece of advice.
3. It consults your platform's documentation at the time of writing, to point you to the right menus and settings.
4. A second AI reviews each recommendation, and the code produced is checked automatically.
5. A iasyo expert approves each recommendation within 24 working hours, edits it if needed, then it appears in your client area with the label “Written by AI, approved by a iasyo expert”.
6. The next measurement checks the fix on your website, and iasyo rewrites the recommendation if it isn't in place yet.

The 3 recommendations in the free audit are produced automatically, for a result in 2 minutes.

iasyo measures your presence in AI answers and the technical readiness of your website. Your positions in Google's traditional results and the links from other websites are tracked in Google Search Console and traditional SEO tools, which complement iasyo very well.

AI platforms change fast, and the method keeps pace. Each change is dated here, with its effect on the score. When a change alters the calculation, your past scores are recalculated using the new method, so they remain comparable.

History: 18 October 2026 – first version of the method.