Free SEO, AI and GEO toolKeyword density checker
Paste a text or a page's address: the checker counts words and two- and three-word phrases, calculates their density and spots the ones that come up too often. It also checks that your target keyword appears in the title, the H1 and the first paragraph. Google sets no ideal density: the checker helps you avoid excess.
How to use the checker
- Paste your text, or the page's address.
- Enter the target keyword to check where it appears.
- Reread the flagged phrases: vary them with synonyms or rephrase.
What is keyword density?
It's the share of a word or phrase in a text: the number of times it appears, divided by the total number of words, multiplied by 100. A phrase that appears 6 times in a 600-word text has a density of 1%.
The right benchmark: a natural text
Google has never given a density to aim for. It understands synonyms and variants, and its starter guide points out that repeating the same words, even in different forms, tires readers and goes against its spam policies. Write for the reader, then check that no phrase overwhelms the text.
Density: what really matters for SEO, AI and GEO
Search engines and AI platforms look for the text that best answers a question, not the one that repeats a word the most. What matters: covering the topic fully, answering your customers' questions in the words of your trade, and placing the target keyword where it makes sense, in the title, the H1 and the start of the text.
Frequently asked questions: keyword density, SEO, AI and GEO
What keyword density should I aim for?
None in particular. If a phrase comes up so often that it's noticeable when reading, vary it. The checker flags heavy repetition to help you.
How do I check keyword density?
Divide the number of occurrences by the total number of words, then multiply by 100. The checker does this for every word and every two- or three-word phrase.
Is keyword stuffing penalised?
Yes: Google classes it among the practices that go against its spam policies, and a page that does it may rank lower, or even be removed from the results.
Should I repeat the target keyword?
Place it in the title, the H1 and the first paragraph, where it's natural. Elsewhere, use variants and related words.
Do AI platforms look at keyword density?
No AI platform documents any such criterion. They look for the sentence that answers the question asked: a clear answer counts for more than a repeated word.
